marketing

Self-Publishing to Get More Freelance Clients: Use This Writer’s Strategy

Get More Freelance Writing Clients with Self-Publishing. Makealivingwriting.com

Ever thought about self-publishing a book? With all the tools available now, it’s relatively easy to do. It might not be your ticket to fame and fortune, but self-publishing can be a great way to help you get more freelance clients.

I’ve been a freelance writer since 2007. When I transitioned to ghostwriting in 2014, I quickly learned that I needed a better marketing strategy. The problem with ghostwriting is that you can’t exactly tell anyone what you have written. This is especially true when you sign a non-disclosure agreement.

Has a prospect ever asked you for writing samples, but you don’t have anything in your portfolio to show off your skills?

That’s what happened to me. When a potential client would ask if I’d ever written a book, for example, my answer would be, “Yes, but I can’t tell you what I’ve written.”

Not exactly the response to turn a prospect into a client. That’s when I started to think about self-publishing. I decided to write books of my own, under my own name, simply to have something to show to help me find more clients.

Here’s the self-publishing strategy I developed to land more freelance work:

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7 Essential Productivity Habits of Successful Freelance Writers

7 Essential Productivity Habits of Successful Freelance Writers. Makealivingwriting.com

Stepped into my Wayback Machine and found this post from 2010 on productivity habits. And you know what? It’s still current. These habits have helped me and many other freelancers move up and earn more. Enjoy!–Carol

Time. We’ve only got so much of it each day. For freelance writers who are also parents, we’ve certainly never got enough of it. Or if you’re working a day job and freelancing on the side, you know you’ve got to use your time wisely.

Whether you have a wide-open schedule or just a few hours a day for freelancing, your productivity habits can have a huge impact on your writing career.

What’s the best way to spend your precious work hours? I’m often asked this question by writers during coaching calls. I had one say, “I wish I could follow you around all day and see how you do it!”

While I don’t think that would be pleasant for either of us (and might reveal an embarrassing amount of screwing off and/or snacking on my part!)…I realized that after a decade of freelancing, I have developed some strong opinions on productivity habits for freelance writers.

Here are what I consider to be the seven most important productivity habits a freelancer should spend their time on, in order of importance:

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Flash Marketing: How I Booked $25K with Sales Copy Packages

How I booked $25K with sales copy packages. Makealivingwriting.com

Imagine being able to bring home a five-figure paycheck in a week without having to drive anywhere, send any emails, or even put up a page of sales copy.

It might sound crazy if you’ve  been writing for low-rates and doing small one-off projects. But it’s not. This. Is. Happening.

I created a plan to write sales copy packages for businesses–all the content a client would need to get up and running (landing page, thank you page, blog posts, sales page, social media posts, and an email series).

Have you ever thought about offering sales copy packages? It’s an incredible way to boost your freelance writing income and work with great clients in your niche. And it’s not as hard as you might think to do this.

After mapping out a plan to write sales copy packages, I invited people to sign up for an introductory price of $4,999.

The goal was simple. Book five clients at this rate. Within a week, those five spots were filled, and more prospects were practically begging for this sales copy package. Since then I’ve raised the price…twice, and currently charge $7,499 for it.

Want to know how to create an offer for sales copy packages and charge pro rates? Here’s what you need to know:

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Stay Fully Booked: Tips From a 6-Figure Freelancer

Be a fully booked freelancer. Makealivingwriting.com

True or false: It’s normal for a freelancer to have ‘down’ months with no money coming in. It’s feast or famine in the freelance life. Right?

Actually, no. Well, it’s not normal for me, anyway.

Don’t know if I’ve ever shared this before, but I never had a zero-income month, in over a decade of paying all my bills entirely from freelance writing gigs.

I didn’t have the option of having drought months, because for many years, I was the sole support of a family of five. Terror clawing at my gut at the idea that a month might come along with no money in it.

So I designed my freelance life so that I always had money coming in, every month. Because my mortgage was due every month, too. And my kids weren’t interested in taking a month off of eating.

How did I do it? Well, there are some fundamental steps that always-booked freelancers take that most writers don’t bother with. Now that I coach writers in my Den 2X Income Accelerator Program, I’ve seen how reliable and powerful these steps are for taking a writer from just scraping by to earning a major income.

If you’d like to banish ‘down’ months from your freelance life, here are the basic steps you need to take:

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How I Turned An Unpaid Guest Post Into $4,000 Per Month

From guest post to landing $4K a month. Makealivingwriting.com

Are you taking advantage of in-person networking opportunities to find freelance writing clients?

Write a guest post for free? When you’re trying to make a living writing, it might seem counterintuitive to give your best effort to a piece that won’t put any money in your pocket.

But you can’t look at it that way. One of the first things I tell writers who are new to the freelancing world is that opportunity is unpredictably predictable.

You never know where writing opportunities will pop up. But if you cast enough lines in the water, you will inevitably reel something in. Some good marketing strategies you should be using to land freelance writing gigs include:

  • Send query letters and LOIs
  • Make cold calls
  • Create a direct-mail marketing campaign
  • Introduce yourself to prospects using social media
  • Use LinkedIn to connect with prospects
  • Attend in-person networking events

When you focus your efforts on marketing and do it consistently, you’re going to get results. But there’s at least one marketing strategy that sometimes gets overlooked:

Write a guest post. For free. For a popular blog.

If you’re looking for a way to throw new lines in the water, start pitching and writing guest posts, even if you won’t be paid. It’s a smart marketing strategy that can help you land new clients and lucrative gigs.

Here’s how I turned an unpaid guest post assignment into a $4,000 per month contract in four steps.

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30 Free In-Person Networking Opportunities For Freelance Writers

In-person networking opportunities for freelancers. Makealivingwriting.com

Are you taking advantage of in-person networking opportunities to find freelance writing clients?

When I wrapped up a phone call with an agency that hires freelancers writers for Nike, Adidas, Columbia Sportswear, and other Portland-based sports and athletic companies, I got an invite to a meet-and-greet with people from these companies.

The after-hours meeting fit my schedule, so I decided to go and see if networking opportunities like this could help me find more prospects and clients.

If you’re already thinking about your introverted tendencies that tell you to avoid in-person networking opportunities like this, take some advice from Linda Formichelli. Punch fear in the face and do it anyway.

You don’t have to be an extrovert, gifted sales pro or marketer, to benefit from in-person networking opportunities that can connect you with potential prospects and clients.

I’m an introvert. But I still I walked away from this networking meeting with some new contacts, and scored a few referrals from the effort since attending.

And that got me thinking about the many free in-person networking opportunities available for freelance writers.

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