marketing

5 Steps Older Workers Can Use to Launch a Freelance Writing Career

How to launch your freelance writing career when you're older. Makealivingwriting.com

Think you’re too old to launch a freelance writing career? Think again.

Have you been working a day job for decades? Are you an empty nester with a few gray hairs? You might think you’re too old to go freelance, but you’re not.

You can do this. Believe me. I know what it’s like to launch a freelance writing career when you’re older.

For more than 30 years, I worked in banking and law, and did a lot of writing. I dabbled with freelancing to make extra money, and thought it might be my path to retirement.

But that all changed when my employer went out of business.

Not quite old enough for Social Security, I wasn’t interested in starting over in another office. But I still needed an income, and I wanted more time and more freedom to enjoy life.

Want to know how I made the move to full-time freelancing…at my age?

These five steps helped me launch my freelance writing career:

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Freelance Marketing: 40 Ways to Get More Writing Gigs

40 ways to market your writing. Makealivingwriting.com

If your client work has all but dried up, or you’re trying to jump start your writing career, take a look at your freelance marketing efforts.

Maybe you’re not doing enough marketing. That’s the elephant in the room for many of the freelance writers I’ve coached over the years.

Or maybe the marketing you are doing isn’t working. Then what?

Don’t get caught in shiny-objects syndrome, jumping  from one strategy to the next.

Instead, be more strategic about how you market your writing. New ways to reach clients keep emerging, so keep an open mind.

Take a look at this list of 40 ways to market your writing we developed with the help of veteran freelancer Anne Wayman.

Then get to work. The more freelance marketing you do, the more likely you’re going to move up and earn more.

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Blogger Outreach Disasters: 3 Sad Examples + 2 Tips

How to avoid a blogger outreach disaster. Makealivingwriting.com

It’s a strategy every top blogger tells you to pursue: Contact successful bloggers and ask them for a guest post, link, or interview. But blogger outreach isn’t quite that simple.

Now that every blogger is constantly hit up with requests, you’ll have to be a bit more sophisticated than shooting them an email that is essentially just, “Hi total stranger, would you do me a favor and help build my blog career?”

To help you avoid wasted time on blogger outreach that goes nowhere, I’ve pulled together three recent examples of outreach gone terribly wrong in pitches I received. There’s also one terrific example of outreach done right.

Wondering what basic mistakes to avoid? Read on:

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Direct Mail is Not Dead: How One Writer Landed a $5,000 Contract

Direct mail strategies to land freelance clients. Makealivingwriting.com

No one uses direct mail to market anymore. Email marketing is the way to go, right?

I don’t think so. When I was working my day job in the marketing department of a credit union, I wrote a fair number of direct mail pieces to sell financial products to current potential members. Since going freelance, I realized I kind of missed writing those letters.

Email marketing is ubiquitous these days, so sending a direct mail pitch sets you apart.

And, when it’s not a bill, people like getting mail. Direct mail gets opened more often than email. People spend much more time reading a mail piece. And even millennials say direct mail influences their purchases.

So I decided to put my old-school direct mail marketing skills back to work and create my own campaign to find freelance writing clients. And it worked amazingly well.

Here’s how I did it:

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LinkedIn ProFinder for Freelancers: Will It Help You Find Clients?

Can LinkedIn ProFinder Help You Find Freelance Work? Makealivingwriting.com

When you’re trying to book yourself solid, marketing to get more leads should be your priority. Ever heard of LinkedIn ProFinder?

It’s a tool you can use with your LinkedIn profile to get leads, bid on projects, and potentially land long-term clients.

Sounds good, right? After all, LinkedIn has 433 million users. And it’s a social media platform that’s defined itself as a place for business professionals.

LinkedIn ProFinder launched in 2015 as way to help users find talent and land freelance work. Over the last two years, it’s been widely used by business professionals in many industries. And it’s also gone through a series of changes. Now you’re probably wondering…

Does LinkedIn ProFinder work?

Let’s state the obvious, first. LinkedIn ProFinder is one of many marketing strategies you can use to find clients.

Letters of introduction, query letters, in-person networking, social media marketing, and even cold calling, for example, still work.

If you want to move up, earn more, and make a full-time living as a freelancer, you’ll need to spend a chunk of time marketing consistently.

Want to know if LinkedIn ProFinder can help you land more freelance clients? Here’s what you need to know:

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