It’s that most wonderful time of the year — for falling into the doldrums and slacking off on your freelance marketing, that is.
It’s easy to come up with reasons for not doing anything to line up new writing clients until January.
- Everyone is on vacation, anyway. Why pitch?
- The days are short and I feel sleepy.
- I’ll have company soon, or be traveling, so who cares?
- I’m busy with clients and couldn’t take a new gig now, anyway.
But taking a 6-week marketing vacation is a bad idea. This leads to January panic, when you have to cold-start your marketing after New Year’s. Top-earning writers are always marketing.
Remember, it can take weeks or months for marketing to pay off. So prospecting you do now lays the groundwork for more and better freelance gigs in the coming year.
How can you overcome the challenges of trying to get freelance marketing done during the busy holiday season? Here are four ideas: