Blog Archives

3 Content Marketing Tips to Level Up Your Freelance Income

3 Content Marketing Tips to Level Up Your Freelance Income. Makealivingwriting.com

Many freelance writers find themselves in a tough bind. Even the good writers.

No matter how great your writing is, you aren’t making enough money. You write too many words for far too little money. You spend way too much time looking for the wrong gigs. It feels like you’re running in circles, going nowhere.

Does this sound familiar to you, dear reader?

Here’s a secret I want to let you in on:You’ll land higher paid gigs by providing more than just quality writing. By understanding that the value you’re providing matters, and the solution isn’t necessarily more words.

The solution to getting paid more is to give your clients more of what they want: more traffic, links, leads, and ultimately sales. And you can do that when you apply content marketing strategies to running your freelancing business.

I know, because my first seven blogs never made a dime. But things have changed with my latest blog, The Storyteller Marketer, because I started using three key content marketing strategies to grow my business. Now I command rates 15 to 20 times higher than a lot of other writers.

Not only that, I began to connect with New York Times-bestselling authors, TED speakers, and the who’s who of marketing. All by changing my perspective to think like a content marketer instead of ‘just a writer.’

What changed? Here are the three things I did to help me take my freelancing business to the next level:

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Earn Big as a Ghostwriter — One Writer’s Tips

How to Be a Successful Ghostwriter. Makealivingwriting.com

How do you get paid what you deserve while doing what you love?

I thought about that a lot back when my freelance work mainly included writing for blogs and a local newspaper.

Then something happened that completely changed my writing business. I landed my first contract to ghostwrite a book.

That first project gave me the street-cred I needed to become a full-time freelancer and ghostwriter.

Want to learn how to land your first contract to ghostwrite a book and grow your freelance business? Here’s how:

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Create Your Ultimate 2016 Freelance Success Plan (For Newbies and Pros)

Your Ultimate Freelance Marketing Plan 2016 - Makealivingwriting.com

Are you ready to earn a heck of a lot more from your writing in 2016? Good!

You might think it would be impossible for me to write a single post that tells every freelance writer out there how to do the most effective possible marketing in the coming year…but that’s exactly what I’ve got for you.

How can I do that, when some writers are brand new and others have been at this game for years? When some write for magazines and others for businesses? Well, I can do it because there are basically only three types of freelancers:

  1. Wannabe freelancers who want to quit day jobs, but haven’t taken the plunge yet.
  2. Freelancers who don’t have any good clients yet — they’re writing for $5 a blog post or $20 an article…that sort of travesty.
  3. Freelancers who have some good clients, but need/want more or better-paying clients.

There is an approach to marketing that will work optimally for each of these types, because ultimately, creating the ideal marketing plan isn’t that hard (though many writers whine constantly about how difficult marketing is to figure out, in lieu of actually *doing* marketing). Let’s solve this today!

Here we go:

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How One Freelance Writer Made $11K in Her First Two Months

6 Ways to Earn Big during your first months of Freelance Writing. Makealivingwriting.com

When I decided to take the leap and leave my corporate communications job for a full-time freelance writing career, I knew I’d make most of my money writing for businesses. So I spent entire days creating a spreadsheet of hundreds of potential clients to pitch.

That spreadsheet hasn’t yielded a single client (or dollar). So I don’t recommend you do that!

Here are the more effective actions I took, which helped me bring in $11,000 within my first 60 days of freelancing:

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This Will Help You Solve the Freelance Writing Puzzle

puzzleThe freelance writing game is a bit of a puzzle, isn’t it? One of those big, 1000-piece jigsaw puzzles that are half solid blue sky, I think.

There are a lot of different things to know — the lingo, the scams, who’s a good client. It’s hard to know your best way to break in. Or, if you’re already started, the best way to grow your income.

There are so many things you need to figure out to create a thriving freelance writing business. What niche should I be in? Why aren’t my query or pitch letters getting any response? How can I overcome my fears of rejection and move forward?

I’ve been doing a lot of jigsaw puzzles over the winter with my husband and kids, and as I sat pondering those frustrating little pieces, I started to think the puzzle-solving process is very similar to the process of putting together your freelance career.

Here are ten similarities I’ve found:

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So, What Exactly Does a Successful Freelance Writer DO?

Clueless freelance writer

Being a freelance writer sounds like a dream lifestyle to many people.

They think about the upside — “Yeah, working in my PJs, keeping my own hours, and not having a boss. Awesome!”

But most of the people I know who’re focused on those three things end up washing out as freelancers. They never take it seriously, don’t learn about how to run a business, and don’t take the steps needed to get their business going.

Soon, they’re broke and heading back to the day job world.

It takes a lot of work to be a successful freelance writer. And many people don’t even know what work is required.

Those of us who’ve been at this for (cough) decades tend to forget how boggling it can be, when you’ve been an employee all your life, to launch your own solo freelance biz.

Take this aspiring freelance writer, who recently wrote me:

“Basically, I don’t know anything about freelance writing. So, I guess I´d like to learn the basics. What does a freelance writer actually do?

“I know, write. But what about and who for, you know? Thanks!”–Marcia

What does a freelance writer need to do? Here’s my list of the essentials:

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