Since I became a freelance writer, most of my work has been in my favorite niche — the equine industry.
Along with web copy, newsletters, tweets and Facebook posts for trainers, big horse shows, and venues, I write articles and blogs for a few regional horse magazines.
But I had a few dream magazine writing jobs on my bucket list. My dream was to write for the biggies, the national horse magazines that all horse people know. Three topped my bucket list: The Chronicle of the Horse, Dressage Today, and the United States Dressage Federation’s Connection. They’re the Triple Crown of a dressage geek’s reading list.
Fast forward a couple of months, and I’ve now sold articles to all three magazines — within a 10-day period. How did I move them from bucket list to client list?
It was actually a simple process. I followed four basic steps: