There are a lot of opinions out there about what freelance writers do. One of the big ones I’ve heard lately is that business writers are selling their soul and writing crap just to fill their bank accounts.
In other words, we’re not ‘real writers’ like novelists. Business writers are just paid copywriting hacks.
Writing for businesses also ruins our writing chops for any ‘meaningful’ personal writing we aspire to, such as poetry, essays, or novel writing.
I used to think like this. For many years, I was a reporter who thought advertising writers were part of the Dark Side of the Force.
By contrast, I was finding facts, revealing truths, enlightening readers with vital news and information they needed. Good stuff!
Then I happened into my first business writing gig, ghosting blog posts for a startup’s CEO, and decided to give it a try. Suddenly, I remembered how my first career as a songwriter went wrong, all because of a similar misconception I had about ‘selling out.’
Here’s what happened…